Importance of Communication Tools in Organization

Question: Discuss about the Importance of Communication Tools in Organization. Answer: Introduction: Effective communication helps the organization to perform. Advent of modern communication technologies has changed the scenario of the business organization. Not only it helps the employees or the managers to interact, but also it has changed the decision making process of the organization (Goetsch Davis, 2014). Nowadays organizations rely on different types of communication tools for communicating with their employees and reinforcing their productivity. The following article emphasises the importance different communication tools in enhancing the communication in organization. The different tools uses in my organization and the impact of this communication tools on the organizational behaviour have been discussed in the following article. Communication Tools and Techniques: Active communication is essential for every organization to exchange quick information among its employees. I am working in an IT company. It has over 10,000 employees. Any company, that has workforce over 500 needs to rely on different communication tools and techniques to for quick information process within the organization (McNeil, Frey Embrechts, 2015). Our organization uses different types of communication technologies to interact with its employees. Some of them are as follows: Communication Tools: Intranet/ Social Intranet: The term intranet refers to a internal hub that every authorized user can access within the organization, it is useful for enhancing internal communication. This type of communication will ensure that all employees are aware about the objective of the company and they are working together to achieve it (Cummings Worley, 2014). Chat rooms, private messaging group: Chat room, group messaging is considered as one of the most efficient communication tools for any organization. Instant messaging quickly informs employees about all the updates regarding any project. Any important information or file can be shared through this type of communication tools. Discussion Forums: Discussion forum is considered as old, effective communication tool (Cameron Green, 2015). It is the most efficient tool for any organization. It provides an opportunity to to both the employees and the management to discuss openly over an issue. Employees can share their views with the management. This type of communication increases the transparency within the organization. Internal Blogs, videos, audio: Various articles, tutorial videos, attractive images can be shared among the employees and people can write their views on internal blog. This type of communication tools are often used for training purpose. Podcasts: These types of communication tools are used to conveying any message from the CEO of the company or from the authority. According to many business experts, these types of podcasts are efficient and listening to these podcasts is an integral part of employees work routine. Communication Techniques: Every communication has a purpose. Communicator must be clear about his objective of communication while interacting (Cornelissen, 2014). My organization always follow this technique while communicating Before communicating, one has to analyze about his or her audience. He must convey his message in such a manner that his audience can grab the attention of its audience. Communication tools are the key element of any interaction (Chen Zhang, 2014). One has to be more careful while choosing communication tools. Wrong choice of communication tools can reduce the effectiveness of the communication. My organization always follows the rule of making key message while communicating. Communicator must make a key message that can clearly transmit the thoughts and objectives of the communicator to the audience. Communication is a two-way procedure. Communicator must learn his mistakes through his own message. He must listen to his message and rectify his mistakes. It improves the the quality of the communication and it will help him to engage him with his audience. Evaluation of the impact of Improved Communication: Use of efficient communication tools has changed the scenario of our organization. The new changed communication structure has enforced the productivity of our organization. Emergence of different communication tools and techniques has helped our organization in many ways. They are as follows: Clear Expectation: Use of effective communication tools has cleared the objectives and the expectations of the company to the employees. Strong Relation: Organizational bonding has increased due to this type of communication techniques. It has established a strong relationship among the employees and employees with the management as well. Ideas Innovation: The open communication has brought new ideas that have influenced the productivity of the organization. Better Performance: The open communication has made the organizational policies, culture, services and aims transparent to the employees. It has encouraged employees to give their best performance for achieving goal for the organization. Positive Environment: Effective communication has provided a positive work environment within the organization. It leads the employees to work together for the betterment of the company. Conclusion: hus, it can be concluded that every organization requires efficient communicational structure. However, some various communicational tools can be used to establish a strong communication within the organization, such as- intranet, video, audio, podcasts. Use of such communication tools and use of effective communication techniques can enhance the productivity of the organization. Reference: Cameron, E., Green, M. 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